Value Propositions and Brand Promise

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Examine your brand’s offerings versus other brands consumers might choose. What are the features that make your brand the clear choice? Does the market value these features? Are these features strategically defensible? In other words, what is stopping the competition from adopting these features?

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The details of your customer’s needs should be just as familiar to you as the features of your product or the details of the service you provide. A value proposition serves as the bridge between these two aspects of your work. It’s the link that unites the two halves of the whole business.

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Where do you intend the organization to be in the foreseeable future, and what principles will guide the journey? How will you execute and manage to ensure maximum Value Delivery?

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