Engagement Model and Design Hierarchy:

There are stages of relational interaction in which connections between customers and brand come together (initiating, experimenting, intensifying, integrating, and bonding) and move apart (differentiating, circumscribing, stagnating, avoiding, and terminating).

Your customers will expect your acknowledgment and gratitude as your business grows. Trigger the principle of reciprocity. Reward and recognition can strengthen your relationship and encourage your clients to take additional desirable actions.