Gratitude can be a practical tactic for growing your customer base and increasing conversions on your communication media. When you express genuine emotion (including gratitude) to your clients, you’re humanizing your brand and making it easier for others to connect with you.
3.A
- Recognize your clients or prospected clients for results and specific behaviors.
- Use storytelling to share why your prospectve clients are being recognized.
- Make it frequent.
- Tie to company value or goals
Your customers will expect your acknowledgment and gratitude as your business grows. Trigger the principle of reciprocity. Reward and recognition can strengthen your relationship and encourage your clients to take additional desirable actions.
“Gratitude drives customer loyalty. This exchange is the foundation of a brand’s relationship with its customers beyond the transactional sale. Your customers get to test your brand’s latest products or services. In return, their unbiased input will help improve your product before launching it. Your clients become an extension of your team.”
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