Table of Contents:
1.
Value Proposition and Brand Promise:
The Value Propositions and Brand Promises section highlights the principle or belief by which individuals share with an organization and views it as central importance. It aims to feature the organization’s approach to fulfilling these values (see core values).
2.
The Leadership Theory:
The Leadership section means to convey the leader’s attributes, set an example for the recipients, trigger action by similarities, and recognize and reward the recipients (see recognition and gratitude). We aim to exemplify qualities like learning, skills, and control over changing environmental factors.
3.
Recognition and Gratitude:
The Gratitude section recognizes the client’s achievements and the influence on the brand. It involves creating content that conveys recognition and appreciation.
1.
Value Propositions and Brand Promises:
A brand promise and a value proposition are similar. A Value Proposition focuses on a product’s or service’s features, whereas a brand promise speaks to the long-term meaning of a brand. A value proposition addresses your target market problems, and a brand promise conveys your brand’s essential and consistent effort to provide a unique solution.
2.
Core Values:
A person behaves according to her (or his) highest needs and priorities. She (or he) decides the necessary actions by subjecting them to acquired core values and meaning. Defining your brand’s core values help your clients identify and align with the significance of your brand’s attributes.
What kind of problems does your client encounter in his (or her) practice?
3.
Recognition and Gratitude:
Identity recognition enables us to acquire knowledge about specific individuals to retrieve in future encounters. Expression recognition helps us infer the emotional states of an individual and predict their future actions and reactions.
4.
The Leadership Theory:
The three essential skills needed for leadership are technical, human, and conceptual. In the model for this leadership style, a leader’s attributes, personality, and cognitive abilities influence the acquired skills and knowledge they use to solve problems and achieve goals.
5.
Engagement Model and Design Hierarchy:
Stage/Layer 1: Initial Attraction
Stage/ Layer 2: Experimentation.
(Precise – Affirmative)
Stage/ Layer 3: Intensifying.
(Conversation)
Stage/ Layer 4: Integration
(Integrity, Core Values)
Stage/ Layer 5: Bonding (committing)
(Call-to-action)
Table of Contents:
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